PORTFOLIO

Selected work.

Real strategies. Real campaigns. Measurable impact.

Demand Generation & Revenue Marketing

AllCloud

8×

marketing ROI

Built and scaled North American demand generation programs for AllCloud’s AWS and Salesforce practices. Led go-to-market strategies for key service offerings, aligning sales, SDRs, and strategic partners to accelerate pipeline growth and drive measurable business impact.

$23M influenced pipeline
$11.6M closed-won revenue
3× YoY growth in marketing-influenced pipeline
6× growth in closed-won revenue
60% increase in campaign velocity

Product Marketing

Tulip Retail

22%

improvement in SQL conversion

Led demand generation and account-based marketing for Tulip’s retail and consumer goods technology solutions. Built and scaled the North American field marketing program across 20+ industry events, driving customer engagement, strengthening relationships with strategic accounts, and accelerating pipeline growth.

35% increase in MQL volume
20+ major industry events
NRF 2020 program leadership
Sales enablement & alignment
Obtained new luxury brand clients

GTM Strategy & Lead Generation

Lions Gate Retreats

$150K+

secured high-ticket retreat bookings

Developed the go-to-market and customer acquisition strategy for Digital Oro International and Lions Gate Retreats, a luxury retreat experience in Tulum. Defined high-value target audiences, launched targeted paid social campaigns, and developed lead generation strategies to attract qualified prospects and drive applications through a premium booking funnel.

Paid social strategy & execution
Campaign copy & creative advisory
Application-based lead funnel
Packages valued at $12K–$22K USD per person

Media Buying & New Business Development

MEDIACOM

$70M+

obtained in new business

Partnered with MediaCom’s Director of New Business to lead North American pitches and proposals that generated $70M+ in new business. Worked with C-suite leaders to develop multi-million-dollar media strategies for major consumer brands and coached executive pitch teams on positioning, messaging and delivery for competitive account wins.

$70M+ in new business proposals
North American RFI/RFP leadership
Multi-million-dollar media planning & buying strategies
Executive pitch team coaching

DIGITAL MARKETING

Think Research

80%

website traffic growth

Built and scaled Think Research’s digital marketing function from the ground up, establishing the CRM, marketing automation, and analytics infrastructure to support growth. Spearheaded a multi-year website transformation and brand refresh, alongside integrated content and multi-channel campaigns to strengthen brand visibility, accelerate inbound demand, and drive measurable business growth.

80% increase in website traffic
2× website conversion rates
50% increase in inbound lead generation